New EU Logo Will Establish Online Pharmacies As "Legit"

As part of the strategy to combat the circulation of fake medicines that pass themselves off as the real products, online pharmacy sites within the EU will be required to clearly display the logo, as well as identify the EU member state where they are based. A genuine logo will link consumers to the national regulatory authority website, which will list all legal online pharmacies and other authorized retailers of medicines. Site visitors can check to see if the pharmacy is listed, and be assured of credibility before making a purchase.